Grow Your Skills, Career, or Business
Grow with Goolgle Identity + Campaign
Client: Google
Project: Campaign, Illustration
Studio: Selman Design
Role: Illustrator, Designer
Year: 2019–2020
The Grow with Google learning program provides free training, resources, and digital skills to help anyone build their career or improve their business. The traveling program brings pop-up workshops to cities and towns big and small providing training and certification to communities all across the United States.
Our team partnered with Google to construct a look and feel for the program centered around the accessibility of the program and celebrate each state where the workshops were held. While maintaining the Google-y aesthetic we delivered a unique illustration style tailored to the massive amount of landmarks and locations depicted. This identity would appear in local and national campaigns leading up to the workshops as well as the events themselves with signage, apparel, print pieces, and much more.
As the workshops moved from state to state so did our team as we researched all of the most iconic (and some more obscure) landmarks and attractions around the country. Our team developed a unique illustration system which had the flexibility to create all of the state imagery while maintaining consistency despite a plethora of subject sizes, shapes, and perspective.
Embodying the core mission of the campaign, the Grow with Google NYC Learning Center opened as a hub for workshops and classes. Our team focused on filling the space with Google-y moments of delight while depicting New York icons.
Grow with Google On Air
Due to the pandemic in 2020, the program had to pivot. All in-person events quickly transitioned to online classes, and the illustration needed to evolve for the new platform. Our team shifted from representing location-specific landmarks to creating topical imagery and iconography for the deep library of on-demand classes about job seeking, business improvement, employee management, and more.
