Respect Rockaway Campaign

Respect Rockaway is a PSA initiative by the Surfrider Foundation NYC Chapter to heighten awareness for ocean conservation and promote beach and water safety for residents and visitors of the Rockaway beaches in New York City. The campaign, partially funded by the Patagonia Environmental Grant, is rolled out every summer in anticipation of the 4th of July holiday, which sees upwards of 200,000 beachgoers visiting the city’s summer hotspot in a single weekend.

Client: Surfrider NYC 
Role: Print Design, Web Design, Production
Collaborators: Selman
Format: Print, Digital, Social