The Taste of a New Era
Kellanova Brand Identity and EVP Campaign
Client: Kellanova
Project: Brand Identity, EVP Campaign
Studio: Brunswick Creative
Role: Designer
Year: 2023
Building on the massive legacy created over the past 117 years by the Kellogg Company, Kellanova earmarks a new era for this iconic and historied business.
Kellanova is bold, innovative, ambitious, and next gen. The visual identity system is vibrant and confident, seamlessly bringing all of their iconic, world-class brands under one roof through bold and playful visuals of their products. With an energetic color palette and impactful imagery, the new brand paints a picture of modernity and innovation, while cementing their identity as the best performing global snacks-led powerhouse.
2024 Transform Awards
Gold
• Best Visual Identity, Food and Beverage Sector
Silver
• Best Brand Development to Reflect a Change of Mission, Values, or Positioning
• Best Brand Evolution
Bronze
• Best Implementation of a Brand Development Project
The star of the show is the collection of iconic brands and snacks that are instantly recognizable. From Cheez-Its and Eggos to Zucaritas and Morningstar Farms; larger than life versions of these foods always gravitate within the orbit of Kellanova’s brand, but its about much more than food. The passionate people who work at Kellanova are core to the company’s success. For that reason employees from all over the world are front and center throughout the brand.
From its inception Kellanova immediately sought to celebrate and motivate its incredibly passionate employees. Our team created a Employee Value Proposition Campaign centered on the idea of creating a Culture of Best. For this campaign the “v” of the Kellanova wordmark becomes an arrow moving forwards and upwards towards Kellanova’s ambitions of being the number one snacking company in the world.
