Revolving and Evolving
Lawyers Without Borders Brand Identity
Client: Lawyers Without Borders
Project: Brand Identity
Studio: Brunswick Creative
Role: Senior Designer
Year: 2024
Lawyers Without Borders is an international nonprofit that works to "build capacity and integrity in the world's justice sector." Based in Connecticut but with global reach, their scope spans human trafficking to war crimes to legal education. Working in close partnership with the Lawyers Without Borders team, Brunswick was tasked with updating their brand to proudly declare their message while differentiating themselves from the human rights NGO landscape. As the foundation for the identity, we developed a new purpose statement for the organization: Pursuing Justice for Lasting Social Impact.
PLEASE NOTE: This project is pending a full roll out by the client, please do not distribute
The solution for LWOB’s new identity is a reinterpretation of the previous logo icon simplified to its core elements to improve legibility and a refreshed logotype that is more approachable and less clinical. This approachable geometric sans serif becomes a core brand element with large confident headlines across the system. The typography is supported by a new more energetic color palette as well as holding shapes inspired by details of the redrawn logo mark. These shapes all feature movement and allude to the LWOB’s relentless pursuit of a global rule of law.
