Creating Value. Building Success.
Himmel + Merringoff Brand Identity
Client: Himmel + Meringoff
Project: Brand Identity, Website
Studio: Rare Breed (Formerly REA)
Role: Designer
Year: 2021
With over 40 years of experience and an expansive portfolio, Himmel + Meringoff is one of New York City’s premier real estate investment companies. Initially approached to redesign their website, it soon became clear that their entire brand needed refinement in an increasingly competitive market.
Given their storied history, it was crucial for Himmel + Meringoff to retain their existing brand equity while elevating it to reflect the high caliber of their clientele. The result is an integrated system that revitalizes the company’s image, offering added flexibility for creative expression while building on its established foundations and legacy.
The first step was to redraw the HM icon reducing its complexity and changing the perspective to make it a proper hexagon which then becomes the foundation for a hexagonal grid system. Paired with a prouder logotype the new logo continues the legacy of Himmel + Merringoff while positioning them for a future of success.
Our team designed a revitalized website for Himmel + Merringoff that fully integrates the new system in companion with the refresh of their brand.
︎︎︎ Visit the Website